Cultural Training

Primera’s innovative approach to cultural training uses active practice to impart cultural skills with a business focus. 

Our cultural training is student-led and emphasizes practical application. Through real-world scenarios, participants immediately begin to explore another culture while examining their own. Tailored activities and practical simulations ensure cultural proficiency in most social and professional settings they will encounter.

Why Cultural Training?

• Learn effective cross-cultural communication strategies
• Increase workplace efficiency
• Greater success in networking and social situations
• Develop understanding of important values & norms